The 5 Paths to Persuasion

The Art of Selling Your Message

Business & Finance
Cover of the book The 5 Paths to Persuasion by Robert B. Miller, Gary A. Williams, Alden M. Hayashi, Grand Central Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Robert B. Miller, Gary A. Williams, Alden M. Hayashi ISBN: 9780446506045
Publisher: Grand Central Publishing Publication: July 31, 2007
Imprint: Business Plus Language: English
Author: Robert B. Miller, Gary A. Williams, Alden M. Hayashi
ISBN: 9780446506045
Publisher: Grand Central Publishing
Publication: July 31, 2007
Imprint: Business Plus
Language: English

The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.

More books from Grand Central Publishing

Cover of the book He Meant, She Meant by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book Desperate by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book Slow Sex by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book Epitaph by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book If We Had Known by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book Send Yourself Roses by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book A Meatloaf in Every Oven by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book Rally Point by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book When the Scoundrel Sins by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book Game On by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book The G-Index Diet by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book Everyday Enlightenment by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book One Christmas Wish by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book Staying Well With Guided Imagery by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book Mad About You by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy