The 5 Paths to Persuasion

The Art of Selling Your Message

Business & Finance
Cover of the book The 5 Paths to Persuasion by Robert B. Miller, Gary A. Williams, Alden M. Hayashi, Grand Central Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Robert B. Miller, Gary A. Williams, Alden M. Hayashi ISBN: 9780446506045
Publisher: Grand Central Publishing Publication: July 31, 2007
Imprint: Business Plus Language: English
Author: Robert B. Miller, Gary A. Williams, Alden M. Hayashi
ISBN: 9780446506045
Publisher: Grand Central Publishing
Publication: July 31, 2007
Imprint: Business Plus
Language: English

The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.

More books from Grand Central Publishing

Cover of the book Generation Queer by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book Call Me Burroughs by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book The Lost City of the Monkey God by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book My One and Only Cowboy by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book For Good by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book Last Chance Summer by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book First Degree by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book Verses for the Dead (Free Preview: The First Four Chapters ) by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book Out There by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book The Ice Princess by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book Naamah's Kiss by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book Betty Goes Vegan by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book Mr. Destiny by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book The Astronaut Wives Club by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book A Natural Woman by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy