The Active Consumer

Novelty and Surprise in Consumer Choice

Business & Finance, Economics
Cover of the book The Active Consumer by , Taylor and Francis
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Author: ISBN: 9781134693801
Publisher: Taylor and Francis Publication: May 10, 2006
Imprint: Routledge Language: English
Author:
ISBN: 9781134693801
Publisher: Taylor and Francis
Publication: May 10, 2006
Imprint: Routledge
Language: English

The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.

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