The Advertising Agency Business

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book The Advertising Agency Business by Eugene J. Hameroff, McGraw-Hill Education
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Author: Eugene J. Hameroff ISBN: 9780071612739
Publisher: McGraw-Hill Education Publication: March 4, 1998
Imprint: McGraw-Hill Education Language: English
Author: Eugene J. Hameroff
ISBN: 9780071612739
Publisher: McGraw-Hill Education
Publication: March 4, 1998
Imprint: McGraw-Hill Education
Language: English

When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how to:

  • Start an agency
  • Manage your agency profitably with key financial insights, including expert guidance on determining income and profit; allocating gross income, developing solid billing procedures; identifying key operating figures; developing timely, reliable financial reports for your agency and for your clients
  • Evaluate an agency
  • Structure ownership
  • Manage, develop, and evaluate personnel
  • Develop mutually beneficial relationships with clients and suppliers
  • Generate new business through aggressive lead generation knowledgeable assessment of client personnel blockbuster presentations

Drawing on more than a half century of experience in agency administration, finance, and general management, this all-new edition is the indispensable guide for every advertising professional and for anyone who wants to know more about successful advertising business practice.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how to:

Drawing on more than a half century of experience in agency administration, finance, and general management, this all-new edition is the indispensable guide for every advertising professional and for anyone who wants to know more about successful advertising business practice.

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