The Advertising Agency (RLE Marketing)

Procedure and Practice

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book The Advertising Agency (RLE Marketing) by Floyd Y. Keeler, Albert E. Haase, Taylor and Francis
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Author: Floyd Y. Keeler, Albert E. Haase ISBN: 9781317638551
Publisher: Taylor and Francis Publication: September 19, 2014
Imprint: Routledge Language: English
Author: Floyd Y. Keeler, Albert E. Haase
ISBN: 9781317638551
Publisher: Taylor and Francis
Publication: September 19, 2014
Imprint: Routledge
Language: English

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

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