The Age of Netflix

Critical Essays on Streaming Media, Digital Delivery and Instant Access

Nonfiction, Entertainment, Performing Arts, Television, Film
Cover of the book The Age of Netflix by , McFarland & Company, Inc., Publishers
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781476630236
Publisher: McFarland & Company, Inc., Publishers Publication: September 12, 2017
Imprint: Language: English
Author:
ISBN: 9781476630236
Publisher: McFarland & Company, Inc., Publishers
Publication: September 12, 2017
Imprint:
Language: English

In 2016, Netflix—with an already enormous footprint in the United States—expanded its online streaming video service to 130 new countries, adding more than 12 million subscribers in nine months and bringing its total to 87 million. The effectiveness of Netflix’s content management lies in its ability to appeal to a vastly disparate global viewership without a unified cache of content. Instead, the company invests in buying or developing myriad programming and uses sophisticated algorithms to “narrowcast” to micro-targeted audience groups. In this collection of new essays, contributors explore how Netflix has become a cultural institution and transformed the way we consume popular media.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In 2016, Netflix—with an already enormous footprint in the United States—expanded its online streaming video service to 130 new countries, adding more than 12 million subscribers in nine months and bringing its total to 87 million. The effectiveness of Netflix’s content management lies in its ability to appeal to a vastly disparate global viewership without a unified cache of content. Instead, the company invests in buying or developing myriad programming and uses sophisticated algorithms to “narrowcast” to micro-targeted audience groups. In this collection of new essays, contributors explore how Netflix has become a cultural institution and transformed the way we consume popular media.

More books from McFarland & Company, Inc., Publishers

Cover of the book A Brief History of Oral Sex by
Cover of the book The Beyonce Effect by
Cover of the book Game On, Hollywood! by
Cover of the book Postmodern Artistry in Medievalist Fiction by
Cover of the book How Real Is Reality TV? by
Cover of the book Managing America's Cities by
Cover of the book Trevilian Station, June 11-12, 1864 by
Cover of the book Lights, Camera, Madison Avenue by
Cover of the book The Private Life of General Omar N. Bradley by
Cover of the book Philip Seymour Hoffman by
Cover of the book The Lifetime Network by
Cover of the book We Were the All-American Girls by
Cover of the book Colonels in Blue--Indiana, Kentucky and Tennessee by
Cover of the book U.S. Colored Troops Defeat Confederate Cavalry by
Cover of the book The Very Witching Time of Night by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy