The Age of Responsibility

CSR 2.0 and the New DNA of Business

Business & Finance, Business Reference, Business Ethics
Cover of the book The Age of Responsibility by Wayne Visser, Wiley
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Author: Wayne Visser ISBN: 9781119973386
Publisher: Wiley Publication: March 8, 2011
Imprint: Wiley Language: English
Author: Wayne Visser
ISBN: 9781119973386
Publisher: Wiley
Publication: March 8, 2011
Imprint: Wiley
Language: English

This landmark book shows how the old model of corporate sustainability and responsibility is being replaced by a second generation movement that goes beyond the outmoded approach of CSR as philanthropy or public relations concern to a more authentic, stakeholder-driven model. The author describes the new concept and mission of the new movement and explains its agenda in a succinct guide that will be useful for CSR professionals, including managers, consultants, academics, and non-governmental organizations.

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This landmark book shows how the old model of corporate sustainability and responsibility is being replaced by a second generation movement that goes beyond the outmoded approach of CSR as philanthropy or public relations concern to a more authentic, stakeholder-driven model. The author describes the new concept and mission of the new movement and explains its agenda in a succinct guide that will be useful for CSR professionals, including managers, consultants, academics, and non-governmental organizations.

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