The Agile Brand

Creating Authentic Relationships Between Companies and Consumers

Business & Finance, Marketing & Sales
Cover of the book The Agile Brand by Greg Kihlström, BookBaby
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Author: Greg Kihlström ISBN: 9781543932614
Publisher: BookBaby Publication: June 1, 2018
Imprint: BookBaby Language: English
Author: Greg Kihlström
ISBN: 9781543932614
Publisher: BookBaby
Publication: June 1, 2018
Imprint: BookBaby
Language: English

Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. The Agile Brand follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. The Agile Brand follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways.

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