The Aging Consumer

Perspectives From Psychology and Economics

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Health & Well Being, Psychology, Applied Psychology
Cover of the book The Aging Consumer by , Taylor and Francis
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Author: ISBN: 9781136980176
Publisher: Taylor and Francis Publication: January 11, 2011
Imprint: Routledge Language: English
Author:
ISBN: 9781136980176
Publisher: Taylor and Francis
Publication: January 11, 2011
Imprint: Routledge
Language: English

At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution.

This edited volume, written by experts in many fields, examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research. It covers topics from the individual to the societal level of analysis.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution.

This edited volume, written by experts in many fields, examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research. It covers topics from the individual to the societal level of analysis.

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