The Aisles Have Eyes

How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

Business & Finance, Marketing & Sales, Retailing, Consumer Behaviour, Nonfiction, Science & Nature, Technology, Engineering
Cover of the book The Aisles Have Eyes by Joseph Turow, Yale University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Joseph Turow ISBN: 9780300225075
Publisher: Yale University Press Publication: January 17, 2017
Imprint: Yale University Press Language: English
Author: Joseph Turow
ISBN: 9780300225075
Publisher: Yale University Press
Publication: January 17, 2017
Imprint: Yale University Press
Language: English
A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you

By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives’ drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants—including Macy’s, Target, and Walmart—is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations.  Eye-opening and timely, Turow’s book is essential reading to understand the future of shopping.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you

By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives’ drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants—including Macy’s, Target, and Walmart—is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations.  Eye-opening and timely, Turow’s book is essential reading to understand the future of shopping.

More books from Yale University Press

Cover of the book Farmers? Bounty by Joseph Turow
Cover of the book New Light Shine by Joseph Turow
Cover of the book Battered Women and Feminist Lawmaking by Joseph Turow
Cover of the book The Mongols and the Islamic World by Joseph Turow
Cover of the book Colour of Paradise: Emeralds in the Age of the Gunpowder Empires by Joseph Turow
Cover of the book Using Technology in Teaching by Joseph Turow
Cover of the book Horace's "Carmen Saeculare" by Joseph Turow
Cover of the book Baghdad at Sunrise: A Brigade Commander's War in Iraq by Joseph Turow
Cover of the book Serial Black Face by Joseph Turow
Cover of the book The Wealth of Networks: How Social Production Transforms Markets and Freedom by Joseph Turow
Cover of the book Constructing Private Governance by Joseph Turow
Cover of the book Wellington by Joseph Turow
Cover of the book The Dangers of Christian Practice by Joseph Turow
Cover of the book blu by Joseph Turow
Cover of the book Downtown by Joseph Turow
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy