The Alignment Factor

Leveraging the Power of Total Stakeholder Support

Business & Finance, Marketing & Sales, Public Relations, Management & Leadership, Planning & Forecasting
Cover of the book The Alignment Factor by Cees B.M. Van Riel, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Cees B.M. Van Riel ISBN: 9781136445460
Publisher: Taylor and Francis Publication: March 29, 2012
Imprint: Routledge Language: English
Author: Cees B.M. Van Riel
ISBN: 9781136445460
Publisher: Taylor and Francis
Publication: March 29, 2012
Imprint: Routledge
Language: English

The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside.

Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers. Van Riel reveals how a dominant logic develops among executives, which influences styles and techniques of trust-building communication.

The practical insights demonstrated via cases including Google, Unilever and Barclays make this book useful reading for MBA and other graduate classes across areas such as public relations and reputation management as well as thinking managers across the globe.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside.

Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers. Van Riel reveals how a dominant logic develops among executives, which influences styles and techniques of trust-building communication.

The practical insights demonstrated via cases including Google, Unilever and Barclays make this book useful reading for MBA and other graduate classes across areas such as public relations and reputation management as well as thinking managers across the globe.

More books from Taylor and Francis

Cover of the book Hadrian by Cees B.M. Van Riel
Cover of the book Divided Village: The Cold War in the German Borderlands by Cees B.M. Van Riel
Cover of the book A History of the World's Religions by Cees B.M. Van Riel
Cover of the book Women Pilgrims in Late Medieval England by Cees B.M. Van Riel
Cover of the book Integrating Seaports and Trade Corridors by Cees B.M. Van Riel
Cover of the book The Principles and Practice of Modal Counterpoint by Cees B.M. Van Riel
Cover of the book Global Health and Human Rights by Cees B.M. Van Riel
Cover of the book Women in the Face of Change by Cees B.M. Van Riel
Cover of the book Hollywood Melodrama and the New Deal by Cees B.M. Van Riel
Cover of the book Contesting Childhood by Cees B.M. Van Riel
Cover of the book Digital Marketing by Cees B.M. Van Riel
Cover of the book Socio-Ecological Resilience to Climate Change in a Fragile Ecosystem by Cees B.M. Van Riel
Cover of the book The Metapsychology of Christopher Bollas by Cees B.M. Van Riel
Cover of the book Congress, the Media, and the Public by Cees B.M. Van Riel
Cover of the book Passion and Paranoia by Cees B.M. Van Riel
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy