The Application of Fuzzy Logic for Managerial Decision Making Processes
Latest Research and Case Studies
Nonfiction, Computers, Application Software, Business Software, Internet, Electronic Commerce, Business & Finance
| Author: | ISBN: | 9783319540481 | |
| Publisher: | Springer International Publishing | Publication: | March 30, 2017 |
| Imprint: | Springer | Language: | English |
| Author: | |
| ISBN: | 9783319540481 |
| Publisher: | Springer International Publishing |
| Publication: | March 30, 2017 |
| Imprint: | Springer |
| Language: | English |
This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy.
This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy.
