The Applied Business Analytics Casebook

Applications in Supply Chain Management, Operations Management, and Operations Research

Nonfiction, Science & Nature, Technology, Operations Research, Business & Finance, Economics, Statistics, Management & Leadership, Production & Operations Management
Cover of the book The Applied Business Analytics Casebook by Matthew J. Drake, Pearson Education
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Author: Matthew J. Drake ISBN: 9780133408690
Publisher: Pearson Education Publication: October 9, 2013
Imprint: Pearson FT Press Language: English
Author: Matthew J. Drake
ISBN: 9780133408690
Publisher: Pearson Education
Publication: October 9, 2013
Imprint: Pearson FT Press
Language: English

The first collection of cases on “big data” analytics for supply chain, operations research, and operations management, this reference puts readers in the position of the analytics professional and decision-maker. Perfect for students, practitioners, and certification candidates in SCM, OM, and OR, these short, focused, to-the-point case studies illustrate the entire decision-making process. They provide realistic opportunities to perform analyses, interpret output, and recommend an optimal course of action. Contributed by leading “big data” experts, the cases in The Applied Business Analytics Casebook covers: 

  • Forecasting and statistical analysis: time series forecasting models, regression models, data visualization, and hypothesis testing
  • Optimization and simulation: linear, integer, and nonlinear programming; Monte Carlo simulation and risk analysis; and stochastic optimization
  • Decision analysis: decision making under uncertainty; expected value of perfect information; decision trees; game theory models; AHP; and multi-criteria decision making
  • Advanced business analytics: data warehousing/mining; text mining; neural networks; financial analytics; CRM analytics; and revenue management models
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The first collection of cases on “big data” analytics for supply chain, operations research, and operations management, this reference puts readers in the position of the analytics professional and decision-maker. Perfect for students, practitioners, and certification candidates in SCM, OM, and OR, these short, focused, to-the-point case studies illustrate the entire decision-making process. They provide realistic opportunities to perform analyses, interpret output, and recommend an optimal course of action. Contributed by leading “big data” experts, the cases in The Applied Business Analytics Casebook covers: 

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