The Art of Client Service

The Classic Guide, Updated for Today's Marketers and Advertisers

Business & Finance, Marketing & Sales, Customer Service
Cover of the book The Art of Client Service by Robert Solomon, Wiley
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Author: Robert Solomon ISBN: 9781119228288
Publisher: Wiley Publication: March 17, 2016
Imprint: Wiley Language: English
Author: Robert Solomon
ISBN: 9781119228288
Publisher: Wiley
Publication: March 17, 2016
Imprint: Wiley
Language: English

A practical guide for providing exceptional client service

Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work.

Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients.

It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A practical guide for providing exceptional client service

Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work.

Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients.

It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.

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