The Art of Strategy

Sun Tzu, Michael Porter, and Beyond

Business & Finance, Business Reference, Business Ethics, Management & Leadership, Planning & Forecasting
Cover of the book The Art of Strategy by Hwy-Chang Moon, Cambridge University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Hwy-Chang Moon ISBN: 9781108647120
Publisher: Cambridge University Press Publication: June 30, 2018
Imprint: Cambridge University Press Language: English
Author: Hwy-Chang Moon
ISBN: 9781108647120
Publisher: Cambridge University Press
Publication: June 30, 2018
Imprint: Cambridge University Press
Language: English

When it comes to strategy, how should we define victory? For centuries, Eastern and Western thinkers have grappled with this question, offering different answers. What can we learn from this difference? In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This unlikely combination of thinking suggests an innovative extension of our understanding and practice of strategy, which will appeal to scholars, students, practitioners and general readers with an interest in strategy. By aligning the perspectives of these two great thinkers, Moon argues that true winning is about maximizing and optimizing overall value for all engaged stakeholders, and this requires a more efficient approach to strategy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

When it comes to strategy, how should we define victory? For centuries, Eastern and Western thinkers have grappled with this question, offering different answers. What can we learn from this difference? In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This unlikely combination of thinking suggests an innovative extension of our understanding and practice of strategy, which will appeal to scholars, students, practitioners and general readers with an interest in strategy. By aligning the perspectives of these two great thinkers, Moon argues that true winning is about maximizing and optimizing overall value for all engaged stakeholders, and this requires a more efficient approach to strategy.

More books from Cambridge University Press

Cover of the book A Linguistic History of Ancient Cyprus by Hwy-Chang Moon
Cover of the book Children's Rights and the Developing Law by Hwy-Chang Moon
Cover of the book Biotic Evolution and Environmental Change in Southeast Asia by Hwy-Chang Moon
Cover of the book Language and the Declining World in Chaucer, Dante, and Jean de Meun by Hwy-Chang Moon
Cover of the book The Cambridge Companion to Roman Satire by Hwy-Chang Moon
Cover of the book Hellenistic Epigram by Hwy-Chang Moon
Cover of the book Cultural Evolution by Hwy-Chang Moon
Cover of the book Foreign Accent by Hwy-Chang Moon
Cover of the book Genetics, Disability and the Law by Hwy-Chang Moon
Cover of the book Introduction to Modern Climate Change by Hwy-Chang Moon
Cover of the book Changing National Identities at the Frontier by Hwy-Chang Moon
Cover of the book High Time-Resolution Astrophysics by Hwy-Chang Moon
Cover of the book Reason of State by Hwy-Chang Moon
Cover of the book Case Studies in Neuropalliative Care by Hwy-Chang Moon
Cover of the book Thinking Through Crisis by Hwy-Chang Moon
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy