The Athena Doctrine

How Women (and the Men Who Think Like Them) Will Rule the Future

Business & Finance, Management & Leadership, Planning & Forecasting, Management
Cover of the book The Athena Doctrine by John Gerzema, Michael D'Antonio, Wiley
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Author: John Gerzema, Michael D'Antonio ISBN: 9781118596203
Publisher: Wiley Publication: March 1, 2013
Imprint: Jossey-Bass Language: English
Author: John Gerzema, Michael D'Antonio
ISBN: 9781118596203
Publisher: Wiley
Publication: March 1, 2013
Imprint: Jossey-Bass
Language: English

**New York Times Bestseller

How feminine values can solve our toughest problems and build a more prosperous future**

Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity.

  • Advocates a new way to solve today's toughest problems in business, education, government, and more
  • Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries
  • From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio

Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

**New York Times Bestseller

How feminine values can solve our toughest problems and build a more prosperous future**

Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity.

Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

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