The Audience and Business of YouTube and Online Videos

Nonfiction, Reference & Language, Language Arts, Communication, Social & Cultural Studies, Social Science
Cover of the book The Audience and Business of YouTube and Online Videos by Mohammad Abuljadail, Nicky Chang Bi, Alyssa Fisher, Louisa Ha, Claire Youngnyo Joa, Kisun Kim, Xiaoli Wen, Fiouna Ruonan Zhang, Lexington Books
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Author: Mohammad Abuljadail, Nicky Chang Bi, Alyssa Fisher, Louisa Ha, Claire Youngnyo Joa, Kisun Kim, Xiaoli Wen, Fiouna Ruonan Zhang ISBN: 9781498576499
Publisher: Lexington Books Publication: June 6, 2018
Imprint: Lexington Books Language: English
Author: Mohammad Abuljadail, Nicky Chang Bi, Alyssa Fisher, Louisa Ha, Claire Youngnyo Joa, Kisun Kim, Xiaoli Wen, Fiouna Ruonan Zhang
ISBN: 9781498576499
Publisher: Lexington Books
Publication: June 6, 2018
Imprint: Lexington Books
Language: English

The Audience and Business of YouTube and Online Videos is a thorough analysis of YouTube audiences and creators of online videos that considers how the coexistence of user-generated and professional media content on YouTube makes the site a unique platform in the ever-expanding online video industry. Using a mixed method approach, the authors examine the underexplored business side of YouTube with a focus on product review videos, brand videos, sponsored videos, and online video advertising. This book also addresses recent developments such as YouTube Red subscription, pay TV, and movie services and discusses the future of online video audience research. Recommended for scholars interested in media studies, communication, marketing, and popular culture.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Audience and Business of YouTube and Online Videos is a thorough analysis of YouTube audiences and creators of online videos that considers how the coexistence of user-generated and professional media content on YouTube makes the site a unique platform in the ever-expanding online video industry. Using a mixed method approach, the authors examine the underexplored business side of YouTube with a focus on product review videos, brand videos, sponsored videos, and online video advertising. This book also addresses recent developments such as YouTube Red subscription, pay TV, and movie services and discusses the future of online video audience research. Recommended for scholars interested in media studies, communication, marketing, and popular culture.

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