The Audience Experience

A Critical Analysis of Audiences in the Performing Arts

Nonfiction, Science & Nature, Technology, Power Resources, Entertainment, Theatre, Performing Arts
Cover of the book The Audience Experience by Jennifer Radbourne, Hilary Glow, Katya Johanson, Intellect Books Ltd
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Author: Jennifer Radbourne, Hilary Glow, Katya Johanson ISBN: 9781841507781
Publisher: Intellect Books Ltd Publication: July 11, 2013
Imprint: Intellect Language: English
Author: Jennifer Radbourne, Hilary Glow, Katya Johanson
ISBN: 9781841507781
Publisher: Intellect Books Ltd
Publication: July 11, 2013
Imprint: Intellect
Language: English

The Audience Experience identifies a momentous change in what it means to be part of an audience for a live arts performance. Together, new communication technologies and new kinds of audiences have transformed the expectations of performance, and The Audience Experience explores key trends in the contemporary presentation of performing arts. The book also presents case studies of audience engagement and methodology, reviewing both conventional and innovative ways of collecting and using audience feedback data. Directed to performing arts companies, sponsors, stakeholders, and scholars, this collection of essays moves beyond the conventional arts marketing paradigm to offer new knowledge about how audiences experience the performing arts.

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The Audience Experience identifies a momentous change in what it means to be part of an audience for a live arts performance. Together, new communication technologies and new kinds of audiences have transformed the expectations of performance, and The Audience Experience explores key trends in the contemporary presentation of performing arts. The book also presents case studies of audience engagement and methodology, reviewing both conventional and innovative ways of collecting and using audience feedback data. Directed to performing arts companies, sponsors, stakeholders, and scholars, this collection of essays moves beyond the conventional arts marketing paradigm to offer new knowledge about how audiences experience the performing arts.

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