The Audience in Everyday Life

Living in a Media World

Nonfiction, Science & Nature, Technology, Social Aspects, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture
Cover of the book The Audience in Everyday Life by S. Elizabeth Bird, Taylor and Francis
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Author: S. Elizabeth Bird ISBN: 9781135379872
Publisher: Taylor and Francis Publication: August 21, 2013
Imprint: Routledge Language: English
Author: S. Elizabeth Bird
ISBN: 9781135379872
Publisher: Taylor and Francis
Publication: August 21, 2013
Imprint: Routledge
Language: English

The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.

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The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.

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