The Basics of Media Writing

A Strategic Approach

Nonfiction, Reference & Language, Language Arts, Communication, Journalism, Business & Finance
Cover of the book The Basics of Media Writing by James Andrew Lingwall, Scott A. Kuehn, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: James Andrew Lingwall, Scott A. Kuehn ISBN: 9781506308128
Publisher: SAGE Publications Publication: December 21, 2016
Imprint: CQ Press Language: English
Author: James Andrew Lingwall, Scott A. Kuehn
ISBN: 9781506308128
Publisher: SAGE Publications
Publication: December 21, 2016
Imprint: CQ Press
Language: English

The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them “starting points” to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them “starting points” to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

More books from SAGE Publications

Cover of the book Assessing Educational Leaders by James Andrew Lingwall, Scott A. Kuehn
Cover of the book The Best of Corwin: Inclusive Practices by James Andrew Lingwall, Scott A. Kuehn
Cover of the book Risk & Adventure in Early Years Outdoor Play by James Andrew Lingwall, Scott A. Kuehn
Cover of the book Cracking the Creativity Code by James Andrew Lingwall, Scott A. Kuehn
Cover of the book Worlds of Making by James Andrew Lingwall, Scott A. Kuehn
Cover of the book Psychology without Foundations by James Andrew Lingwall, Scott A. Kuehn
Cover of the book A Practical Introduction to Homeland Security and Emergency Management by James Andrew Lingwall, Scott A. Kuehn
Cover of the book Supervising Counsellors by James Andrew Lingwall, Scott A. Kuehn
Cover of the book Brain-Compatible Activities for Mathematics, Grades 2-3 by James Andrew Lingwall, Scott A. Kuehn
Cover of the book Enhancing Communication & Collaboration in Interdisciplinary Research by James Andrew Lingwall, Scott A. Kuehn
Cover of the book Databusting for Schools by James Andrew Lingwall, Scott A. Kuehn
Cover of the book "Sit and Get" Won't Grow Dendrites by James Andrew Lingwall, Scott A. Kuehn
Cover of the book Case Study Research by James Andrew Lingwall, Scott A. Kuehn
Cover of the book Succeeding on your Primary PGCE by James Andrew Lingwall, Scott A. Kuehn
Cover of the book Academic Language in Diverse Classrooms: Mathematics, Grades K–2 by James Andrew Lingwall, Scott A. Kuehn
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy