The Bauhaus and Public Relations

Communication in a Permanent State of Crisis

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Communication, Art & Architecture, Art History
Cover of the book The Bauhaus and Public Relations by Patrick Rössler, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Patrick Rössler ISBN: 9781136222108
Publisher: Taylor and Francis Publication: January 10, 2014
Imprint: Routledge Language: English
Author: Patrick Rössler
ISBN: 9781136222108
Publisher: Taylor and Francis
Publication: January 10, 2014
Imprint: Routledge
Language: English

This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence the stakeholders in politics, society, industry, and the art world. In a movement where a substantial share of productivity ran in measures to highlight the public value of the institution funded by the taxpayer, the directors, and other persons in charge, the Bauhaus developed comprehensive strategies to communicate their messages to a variety of target groups such as politicians and economic leaders, intellectuals and other artists, current and prospective students, and the general public. To achieve this goal, the Bauhaus anticipated many instruments of modern public relations and corporate communications, including press releases, staging of events, media publications, community building, lobbying, and the creation of nationwide public presence. Rössler argues that as an organization, the Bauhaus cultivated corporate behavior and, most prominently, a corporate design which unfolded revolutionary power. The basic achievements of new typography (a label coined at the Bauhaus) determine visual communication to this day, while the Bauhaus moved from an institutional organization to a community. Beginning with an overview of the Bauhaus’ corporate identity and a close examination of the respective directors’ roles for internal and external communication, this book visits exhibitions, events, and the media attention they evoked in newspapers and contemporary periodicals, along with media products designed at the Bauhaus such as magazines, books, and bank notes.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence the stakeholders in politics, society, industry, and the art world. In a movement where a substantial share of productivity ran in measures to highlight the public value of the institution funded by the taxpayer, the directors, and other persons in charge, the Bauhaus developed comprehensive strategies to communicate their messages to a variety of target groups such as politicians and economic leaders, intellectuals and other artists, current and prospective students, and the general public. To achieve this goal, the Bauhaus anticipated many instruments of modern public relations and corporate communications, including press releases, staging of events, media publications, community building, lobbying, and the creation of nationwide public presence. Rössler argues that as an organization, the Bauhaus cultivated corporate behavior and, most prominently, a corporate design which unfolded revolutionary power. The basic achievements of new typography (a label coined at the Bauhaus) determine visual communication to this day, while the Bauhaus moved from an institutional organization to a community. Beginning with an overview of the Bauhaus’ corporate identity and a close examination of the respective directors’ roles for internal and external communication, this book visits exhibitions, events, and the media attention they evoked in newspapers and contemporary periodicals, along with media products designed at the Bauhaus such as magazines, books, and bank notes.

More books from Taylor and Francis

Cover of the book The Meaning of Life and the Great Philosophers by Patrick Rössler
Cover of the book Theories of Crime by Patrick Rössler
Cover of the book Bhakti and Embodiment by Patrick Rössler
Cover of the book The Turkic Languages by Patrick Rössler
Cover of the book Architecture and Energy by Patrick Rössler
Cover of the book Restorative Practices in Classrooms by Patrick Rössler
Cover of the book Air Transport in the Asia Pacific by Patrick Rössler
Cover of the book Yielding Gender by Patrick Rössler
Cover of the book The Politics of Physician Assisted Suicide by Patrick Rössler
Cover of the book Social Generativity by Patrick Rössler
Cover of the book Con Game by Patrick Rössler
Cover of the book The Personal and the Professional in Aid Work by Patrick Rössler
Cover of the book A Liberal Vocationalism by Patrick Rössler
Cover of the book Forensic Psychology by Patrick Rössler
Cover of the book Psychoanalytic Studies of the Personality by Patrick Rössler
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy