The Brains Behind Great Ad Campaigns

Creative Collaboration between Copywriters and Art Directors

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book The Brains Behind Great Ad Campaigns by Margo Berman, Robyn Blakeman, Rowman & Littlefield Publishers
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Margo Berman, Robyn Blakeman ISBN: 9781461644125
Publisher: Rowman & Littlefield Publishers Publication: July 16, 2009
Imprint: Rowman & Littlefield Publishers Language: English
Author: Margo Berman, Robyn Blakeman
ISBN: 9781461644125
Publisher: Rowman & Littlefield Publishers
Publication: July 16, 2009
Imprint: Rowman & Littlefield Publishers
Language: English

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

More books from Rowman & Littlefield Publishers

Cover of the book Cosplay in Libraries by Margo Berman, Robyn Blakeman
Cover of the book Modern China by Margo Berman, Robyn Blakeman
Cover of the book Exciting Classrooms by Margo Berman, Robyn Blakeman
Cover of the book Gender, Power, and Violence by Margo Berman, Robyn Blakeman
Cover of the book Listening to God by Margo Berman, Robyn Blakeman
Cover of the book Internet Governance by Margo Berman, Robyn Blakeman
Cover of the book Historical Dictionary of the Petroleum Industry by Margo Berman, Robyn Blakeman
Cover of the book A Field Guide for Activating the Learner by Margo Berman, Robyn Blakeman
Cover of the book The Selected Letters of Theodore Roosevelt by Margo Berman, Robyn Blakeman
Cover of the book U.S. Navy Codebreakers, Linguists, and Intelligence Officers against Japan, 1910-1941 by Margo Berman, Robyn Blakeman
Cover of the book So You Want to Sing Folk Music by Margo Berman, Robyn Blakeman
Cover of the book A Regional Geography of the United States and Canada by Margo Berman, Robyn Blakeman
Cover of the book Finding Quality Early Childcare by Margo Berman, Robyn Blakeman
Cover of the book Connecting the Dots in World History, A Teacher's Literacy Based Curriculum by Margo Berman, Robyn Blakeman
Cover of the book Mania and Marjorie Diehl-Armstrong by Margo Berman, Robyn Blakeman
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy