The Brains Behind Great Ad Campaigns

Creative Collaboration between Copywriters and Art Directors

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book The Brains Behind Great Ad Campaigns by Margo Berman, Robyn Blakeman, Rowman & Littlefield Publishers
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Margo Berman, Robyn Blakeman ISBN: 9781461644125
Publisher: Rowman & Littlefield Publishers Publication: July 16, 2009
Imprint: Rowman & Littlefield Publishers Language: English
Author: Margo Berman, Robyn Blakeman
ISBN: 9781461644125
Publisher: Rowman & Littlefield Publishers
Publication: July 16, 2009
Imprint: Rowman & Littlefield Publishers
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

More books from Rowman & Littlefield Publishers

Cover of the book Appraisal and Acquisition by Margo Berman, Robyn Blakeman
Cover of the book Challenge Thinking and Deepen Understanding by Margo Berman, Robyn Blakeman
Cover of the book Interpreting Immigration at Museums and Historic Sites by Margo Berman, Robyn Blakeman
Cover of the book Paul Simon by Margo Berman, Robyn Blakeman
Cover of the book Safe Zones by Margo Berman, Robyn Blakeman
Cover of the book Crucible of Power by Margo Berman, Robyn Blakeman
Cover of the book Nietzsche's Mirror by Margo Berman, Robyn Blakeman
Cover of the book Encyclopedia of Local History by Margo Berman, Robyn Blakeman
Cover of the book Living Our Story by Margo Berman, Robyn Blakeman
Cover of the book Engaging Paulo Freire's Pedagogy of Possibility by Margo Berman, Robyn Blakeman
Cover of the book Library Marketing Basics by Margo Berman, Robyn Blakeman
Cover of the book Corporate Power and the Environment by Margo Berman, Robyn Blakeman
Cover of the book Jspr Vol 36-N2 by Margo Berman, Robyn Blakeman
Cover of the book The Soul of the Schoolhouse by Margo Berman, Robyn Blakeman
Cover of the book Congregational Megatrends by Margo Berman, Robyn Blakeman
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy