The Brand IDEA

Managing Nonprofit Brands with Integrity, Democracy, and Affinity

Business & Finance, Industries & Professions, Nonprofit Organizations & Charities
Cover of the book The Brand IDEA by Nathalie Laidler-Kylander, Julia Shepard Stenzel, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nathalie Laidler-Kylander, Julia Shepard Stenzel ISBN: 9781118573402
Publisher: Wiley Publication: November 8, 2013
Imprint: Jossey-Bass Language: English
Author: Nathalie Laidler-Kylander, Julia Shepard Stenzel
ISBN: 9781118573402
Publisher: Wiley
Publication: November 8, 2013
Imprint: Jossey-Bass
Language: English

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands*.*

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands*.*

More books from Wiley

Cover of the book Welcome Home by Nathalie Laidler-Kylander, Julia Shepard Stenzel
Cover of the book CBT At Work For Dummies by Nathalie Laidler-Kylander, Julia Shepard Stenzel
Cover of the book Sustainable Leadership by Nathalie Laidler-Kylander, Julia Shepard Stenzel
Cover of the book Applied Linguistics by Nathalie Laidler-Kylander, Julia Shepard Stenzel
Cover of the book Blackwell's Five-Minute Veterinary Practice Management Consult by Nathalie Laidler-Kylander, Julia Shepard Stenzel
Cover of the book Ions in Solution and their Solvation by Nathalie Laidler-Kylander, Julia Shepard Stenzel
Cover of the book Biosensors Nanotechnology by Nathalie Laidler-Kylander, Julia Shepard Stenzel
Cover of the book Muscle Disease by Nathalie Laidler-Kylander, Julia Shepard Stenzel
Cover of the book Omics in Plant Breeding by Nathalie Laidler-Kylander, Julia Shepard Stenzel
Cover of the book The Wiley-Blackwell Companion to Religion and Social Justice by Nathalie Laidler-Kylander, Julia Shepard Stenzel
Cover of the book Getting the Most Out of Xero In A Day For Dummies by Nathalie Laidler-Kylander, Julia Shepard Stenzel
Cover of the book International Private Equity by Nathalie Laidler-Kylander, Julia Shepard Stenzel
Cover of the book Handbook of Fruit and Vegetable Flavors by Nathalie Laidler-Kylander, Julia Shepard Stenzel
Cover of the book Case Studies in Social Work Practice by Nathalie Laidler-Kylander, Julia Shepard Stenzel
Cover of the book The Street-Smart Salesman by Nathalie Laidler-Kylander, Julia Shepard Stenzel
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy