The Brand Who Cried Wolf

Deliver on Your Company's Promise and Create Customers for Life

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book The Brand Who Cried Wolf by Scott Deming, Wiley
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Author: Scott Deming ISBN: 9780470923467
Publisher: Wiley Publication: July 2, 2010
Imprint: Wiley Language: English
Author: Scott Deming
ISBN: 9780470923467
Publisher: Wiley
Publication: July 2, 2010
Imprint: Wiley
Language: English

Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how to involve the entire organization, from sales, customer service, shipping, product design, and marketing, in the branding process. The author discusses how to create powerful, emotional, and unique experiences for others, turn every customer into an evangelist, and greatly expand your reach of influence. Use this book to define your personal and professional brand.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how to involve the entire organization, from sales, customer service, shipping, product design, and marketing, in the branding process. The author discusses how to create powerful, emotional, and unique experiences for others, turn every customer into an evangelist, and greatly expand your reach of influence. Use this book to define your personal and professional brand.

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