The Branding of the American Mind

How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters

Nonfiction, Reference & Language, Education & Teaching, Higher Education, Social & Cultural Studies, Political Science, Government
Cover of the book The Branding of the American Mind by Jacob H. Rooksby, Johns Hopkins University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jacob H. Rooksby ISBN: 9781421420813
Publisher: Johns Hopkins University Press Publication: December 1, 2016
Imprint: Language: English
Author: Jacob H. Rooksby
ISBN: 9781421420813
Publisher: Johns Hopkins University Press
Publication: December 1, 2016
Imprint:
Language: English

Universities generate an enormous amount of intellectual property, including copyrights, trademarks, patents, Internet domain names, and even trade secrets. Until recently, universities often ceded ownership of this property to the faculty member or student who created or discovered it in the course of their research. Increasingly, though, universities have become protective of this property, claiming it for their own use and licensing it as a revenue source instead of allowing it to remain in the public sphere. Many universities now behave like private corporations, suing to protect trademarked sports logos, patents, and name brands.

Yet how can private rights accumulation and enforcement further the public interest in higher education? What is to be gained and lost as institutions become more guarded and contentious in their orientation toward intellectual property? In this pioneering book, law professor Jacob H. Rooksby uses a mixture of qualitative, quantitative, and legal research methods to grapple with those central questions, exposing and critiquing the industry’s unquestioned and growing embrace of intellectual property from the perspective of research in law, higher education, and the social sciences.

While knowledge creation and dissemination have a long history in higher education, using intellectual property as a vehicle for rights staking and enforcement is a relatively new and, as Rooksby argues, dangerous phenomenon for the sector. The Branding of the American Mind points to higher education’s love affair with intellectual property itself, in all its dimensions, including newer forms that are less tied to scholarly output. The result is an unwelcome assault on the public’s interest in higher education.

Presuming no background knowledge of intellectual property, and ending with a call to action, The Branding of the American Mind explores applicable laws, legal regimes, and precedent in plain English, making the book appealing to anyone concerned for the future of higher education.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Universities generate an enormous amount of intellectual property, including copyrights, trademarks, patents, Internet domain names, and even trade secrets. Until recently, universities often ceded ownership of this property to the faculty member or student who created or discovered it in the course of their research. Increasingly, though, universities have become protective of this property, claiming it for their own use and licensing it as a revenue source instead of allowing it to remain in the public sphere. Many universities now behave like private corporations, suing to protect trademarked sports logos, patents, and name brands.

Yet how can private rights accumulation and enforcement further the public interest in higher education? What is to be gained and lost as institutions become more guarded and contentious in their orientation toward intellectual property? In this pioneering book, law professor Jacob H. Rooksby uses a mixture of qualitative, quantitative, and legal research methods to grapple with those central questions, exposing and critiquing the industry’s unquestioned and growing embrace of intellectual property from the perspective of research in law, higher education, and the social sciences.

While knowledge creation and dissemination have a long history in higher education, using intellectual property as a vehicle for rights staking and enforcement is a relatively new and, as Rooksby argues, dangerous phenomenon for the sector. The Branding of the American Mind points to higher education’s love affair with intellectual property itself, in all its dimensions, including newer forms that are less tied to scholarly output. The result is an unwelcome assault on the public’s interest in higher education.

Presuming no background knowledge of intellectual property, and ending with a call to action, The Branding of the American Mind explores applicable laws, legal regimes, and precedent in plain English, making the book appealing to anyone concerned for the future of higher education.

More books from Johns Hopkins University Press

Cover of the book The Rise of Marine Mammals by Jacob H. Rooksby
Cover of the book Victorians Undone by Jacob H. Rooksby
Cover of the book Disciplining Girls by Jacob H. Rooksby
Cover of the book North Korean Nuclear Operationality by Jacob H. Rooksby
Cover of the book Reconfiguring the World by Jacob H. Rooksby
Cover of the book Sublime Noise by Jacob H. Rooksby
Cover of the book Collecting Shakespeare by Jacob H. Rooksby
Cover of the book The New Middle Kingdom by Jacob H. Rooksby
Cover of the book Train Wreck by Jacob H. Rooksby
Cover of the book The Snake and the Salamander by Jacob H. Rooksby
Cover of the book Eating Disorders by Jacob H. Rooksby
Cover of the book The Large Hadron Collider by Jacob H. Rooksby
Cover of the book Sharks of the Shallows by Jacob H. Rooksby
Cover of the book Plague, Fear, and Politics in San Francisco's Chinatown by Jacob H. Rooksby
Cover of the book My Lai by Jacob H. Rooksby
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy