The Business of Champagne

A Delicate Balance

Business & Finance, Marketing & Sales, International, Industries & Professions, Hospitality, Tourism & Travel, Management & Leadership, Management
Cover of the book The Business of Champagne by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781136670800
Publisher: Taylor and Francis Publication: January 11, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781136670800
Publisher: Taylor and Francis
Publication: January 11, 2013
Imprint: Routledge
Language: English

The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand – it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world.

This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of ‘place’ (identity and terroir and tourism), marketing the ‘myth’ of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives.

Examining the champagne region provides insight into a range of management, production-management, branding and consumer-related issues and will be of interest to students, researchers and academics interested in Gastronomy, Wine Studies, Tourism, Hospitality, Marketing and Business.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand – it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world.

This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of ‘place’ (identity and terroir and tourism), marketing the ‘myth’ of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives.

Examining the champagne region provides insight into a range of management, production-management, branding and consumer-related issues and will be of interest to students, researchers and academics interested in Gastronomy, Wine Studies, Tourism, Hospitality, Marketing and Business.

More books from Taylor and Francis

Cover of the book Reading, Writing, and Talking Gender in Literacy Learning by
Cover of the book Migrant Housing by
Cover of the book Entertainment Media and Politics by
Cover of the book Ageing and Place by
Cover of the book Global Finance and Urban Living by
Cover of the book Blessed Anastacia by
Cover of the book Managing Teaching and Learning in Further and Higher Education by
Cover of the book Air Transport in the Asia Pacific by
Cover of the book Social Work and Sustainability in Asia by
Cover of the book Action Research in Practice by
Cover of the book The Consumer, Credit and Neoliberalism by
Cover of the book The Guns of August 2008 by
Cover of the book Voice of the Muslim Brotherhood by
Cover of the book The Economics of Alfred Marshall (Routledge Revivals) by
Cover of the book Reading Religion in Text and Context by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy