The Business of Creativity

How to Build the Right Team for Success

Nonfiction, Art & Architecture, General Art, Reference, Business & Finance
Cover of the book The Business of Creativity by Keith Granet, Princeton Architectural Press
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Author: Keith Granet ISBN: 9781616895532
Publisher: Princeton Architectural Press Publication: December 6, 2016
Imprint: Princeton Architectural Press Language: English
Author: Keith Granet
ISBN: 9781616895532
Publisher: Princeton Architectural Press
Publication: December 6, 2016
Imprint: Princeton Architectural Press
Language: English

Long known as the go-to management consultant of the design world, Keith Granet reveals more of his clear-eyed insights about running a creative business in this follow-up to his book The Business of Design. While aimed at creative enterprises, Granet's advice, quickly summarized as "know what you do best and focus on that," applies to any organization, small or large, commercial or nonprofit. He delves into the skill sets and people needed to grow a business, as well as the things you don't need (bad clients, bad employees, negative energy), in an engaging and easy-to-implement manner. His shrewd understanding, gleaned from decades of consulting for brands like Harrods, Pantone, John Varvatos, and Urban Archeology, makes this essential reading for anyone managing a business or thinking of starting one.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Long known as the go-to management consultant of the design world, Keith Granet reveals more of his clear-eyed insights about running a creative business in this follow-up to his book The Business of Design. While aimed at creative enterprises, Granet's advice, quickly summarized as "know what you do best and focus on that," applies to any organization, small or large, commercial or nonprofit. He delves into the skill sets and people needed to grow a business, as well as the things you don't need (bad clients, bad employees, negative energy), in an engaging and easy-to-implement manner. His shrewd understanding, gleaned from decades of consulting for brands like Harrods, Pantone, John Varvatos, and Urban Archeology, makes this essential reading for anyone managing a business or thinking of starting one.

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