The Challenge of BRIC Multinationals

Business & Finance, Economics, International
Cover of the book The Challenge of BRIC Multinationals by , Emerald Group Publishing Limited
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Author: ISBN: 9781786353498
Publisher: Emerald Group Publishing Limited Publication: November 23, 2016
Imprint: Emerald Group Publishing Limited Language: English
Author:
ISBN: 9781786353498
Publisher: Emerald Group Publishing Limited
Publication: November 23, 2016
Imprint: Emerald Group Publishing Limited
Language: English

This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies: 

  1. The theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC multinationals? 

  2. The empirical challenge: what marks the changing position of BRIC countries in the world economy? 

  3. The managerial challenge: with the coming of age of a new breed of multinationals, what distinguishes BRIC multinationals from other (emerging market) multinationals? 

  4. The policy making challenge: what impact have MNEs from BRIC countries had on their domestic economy?

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies: 

  1. The theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC multinationals? 

  2. The empirical challenge: what marks the changing position of BRIC countries in the world economy? 

  3. The managerial challenge: with the coming of age of a new breed of multinationals, what distinguishes BRIC multinationals from other (emerging market) multinationals? 

  4. The policy making challenge: what impact have MNEs from BRIC countries had on their domestic economy?

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