Author: | Gary Cook, Jennifer Johns | ISBN: | 9781137277503 |
Publisher: | Palgrave Macmillan UK | Publication: | March 1, 2013 |
Imprint: | Palgrave Macmillan | Language: | English |
Author: | Gary Cook, Jennifer Johns |
ISBN: | 9781137277503 |
Publisher: | Palgrave Macmillan UK |
Publication: | March 1, 2013 |
Imprint: | Palgrave Macmillan |
Language: | English |
Presents papers which grapple with some of the most important developments and challenges in International Business, both for the firms who must fashion strategy within a rapidly changing world economic order and researchers who seek to explain the nature of these shifts and how firms respond.
Presents papers which grapple with some of the most important developments and challenges in International Business, both for the firms who must fashion strategy within a rapidly changing world economic order and researchers who seek to explain the nature of these shifts and how firms respond.