The Chasm Companion

A Fieldbook to Crossing the Chasm and Inside the Tornado

Business & Finance, Marketing & Sales, Multilevel, Public Relations
Cover of the book The Chasm Companion by Paul Wiefels, HarperCollins e-books
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Author: Paul Wiefels ISBN: 9780061844553
Publisher: HarperCollins e-books Publication: October 13, 2009
Imprint: HarperCollins e-books Language: English
Author: Paul Wiefels
ISBN: 9780061844553
Publisher: HarperCollins e-books
Publication: October 13, 2009
Imprint: HarperCollins e-books
Language: English

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.

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In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.

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