The Color Line and the Assembly Line

Managing Race in the Ford Empire

Nonfiction, History, Americas, United States, 20th Century
Cover of the book The Color Line and the Assembly Line by Elizabeth Esch, University of California Press
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Author: Elizabeth Esch ISBN: 9780520960886
Publisher: University of California Press Publication: May 4, 2018
Imprint: University of California Press Language: English
Author: Elizabeth Esch
ISBN: 9780520960886
Publisher: University of California Press
Publication: May 4, 2018
Imprint: University of California Press
Language: English

The Color Line and the Assembly Line tells a new story of the impact of mass production on society. Global corporations based originally in the United States have played a part in making gender and race everywhere. Focusing on Ford Motor Company’s rise to become the largest, richest, and most influential corporation in the world, The Color Line and the Assembly Line takes on the traditional story of Fordism. Contrary to popular thought, the assembly line was perfectly compatible with all manner of racial practice in the United States, Brazil, and South Africa. Each country’s distinct racial hierarchies in the 1920s and 1930s informed Ford’s often divisive labor processes. Confirming racism as an essential component in the creation of global capitalism, Elizabeth Esch also adds an important new lesson showing how local patterns gave capitalism its distinctive features. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Color Line and the Assembly Line tells a new story of the impact of mass production on society. Global corporations based originally in the United States have played a part in making gender and race everywhere. Focusing on Ford Motor Company’s rise to become the largest, richest, and most influential corporation in the world, The Color Line and the Assembly Line takes on the traditional story of Fordism. Contrary to popular thought, the assembly line was perfectly compatible with all manner of racial practice in the United States, Brazil, and South Africa. Each country’s distinct racial hierarchies in the 1920s and 1930s informed Ford’s often divisive labor processes. Confirming racism as an essential component in the creation of global capitalism, Elizabeth Esch also adds an important new lesson showing how local patterns gave capitalism its distinctive features. 

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