The Compelling Communicator

Mastering the Art and Science of Exceptional Presentation Design

Business & Finance, Business Reference, Business Communication
Cover of the book The Compelling Communicator by Tim Pollard, Ministrat LLC
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Author: Tim Pollard ISBN: 9780998237329
Publisher: Ministrat LLC Publication: December 9, 2016
Imprint: Conder House Press Language: English
Author: Tim Pollard
ISBN: 9780998237329
Publisher: Ministrat LLC
Publication: December 9, 2016
Imprint: Conder House Press
Language: English

You attend numerous presentations and meetings a year—filled with the typical dense and disorganized PowerPoint decks—and leave most of them thinking, “Well, that’s an hour of my life I’ll never get back.” But out of this sea of mediocrity, a rare few rise up, captivating you and driving you to action. What makes these few so special?

Despite what most people think, it’s not because they were delivered well. It’s because they were crafted in a way that deeply aligned with how your brain wants to consume information. The presentations that failed did so precisely because they violated the largely unknown “natural laws” that govern how people actually learn.

In The Compelling Communicator, you will learn a proven process for designing presentations that touch your audience in a highly impactful way, motivating them to take your desired action by:

  • Building around a small number of powerful ideas
  • Keeping content within the audience’s “brain bandwidth”
  • Developing logical narrative structure
  • Anchoring communication in the listener’s priorities
  • Creating “mind-sticky” storytelling and visuals
  • Crafting handouts that allow your presentation to live on after the handshakes

Filled with examples of exceptional—and not so exceptional—presentations, along with clear explanations of why they do and don’t work, this comprehensive guidebook provides every tool you need to become a standout presenter whose message is certain to leave a powerful, lasting impression.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

You attend numerous presentations and meetings a year—filled with the typical dense and disorganized PowerPoint decks—and leave most of them thinking, “Well, that’s an hour of my life I’ll never get back.” But out of this sea of mediocrity, a rare few rise up, captivating you and driving you to action. What makes these few so special?

Despite what most people think, it’s not because they were delivered well. It’s because they were crafted in a way that deeply aligned with how your brain wants to consume information. The presentations that failed did so precisely because they violated the largely unknown “natural laws” that govern how people actually learn.

In The Compelling Communicator, you will learn a proven process for designing presentations that touch your audience in a highly impactful way, motivating them to take your desired action by:

Filled with examples of exceptional—and not so exceptional—presentations, along with clear explanations of why they do and don’t work, this comprehensive guidebook provides every tool you need to become a standout presenter whose message is certain to leave a powerful, lasting impression.

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