The Complete Idiot's Guide to Marketing, 2nd edition

Priceless Pointers on the Classic “Four P’s”—Product, Place, Price, and Promotion

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book The Complete Idiot's Guide to Marketing, 2nd edition by Sarah White, DK Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sarah White ISBN: 9781440696114
Publisher: DK Publishing Publication: November 4, 2003
Imprint: Alpha Language: English
Author: Sarah White
ISBN: 9781440696114
Publisher: DK Publishing
Publication: November 4, 2003
Imprint: Alpha
Language: English

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:

€ Guerilla marketing
€ Marketing to Boomers and Latinos
€ Online marketing
€ Targeted-but-affordable direct mail
€ Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
€ Practical, do-it-yourself distribution strategies
€ Analysis of business segments and trends, and much more.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:

€ Guerilla marketing
€ Marketing to Boomers and Latinos
€ Online marketing
€ Targeted-but-affordable direct mail
€ Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
€ Practical, do-it-yourself distribution strategies
€ Analysis of business segments and trends, and much more.

More books from DK Publishing

Cover of the book DC Comics Ultimate Character Guide New Edition by Sarah White
Cover of the book iOpener: Coral Reefs by Sarah White
Cover of the book DK Readers L4: Big Fantastic Earth by Sarah White
Cover of the book DK Readers: Colorful Days by Sarah White
Cover of the book My First Animal by Sarah White
Cover of the book DK Readers: My First Ballet Recital by Sarah White
Cover of the book Bodyweight Workouts for Men by Sarah White
Cover of the book The Essential Guide to Bullying Prevention and Intervention by Sarah White
Cover of the book DK Readers Level 2: Llamas by Sarah White
Cover of the book The Star Trek Book by Sarah White
Cover of the book DK Readers L1: LEGO NEXO KNIGHTS Stop the Stone Monsters! by Sarah White
Cover of the book DKfindout! Engineering by Sarah White
Cover of the book The Complete Idiot's Guide to Canoeing and Kayaking by Sarah White
Cover of the book The Complete Idiot's Guide to Comfort Food by Sarah White
Cover of the book The Economics Book by Sarah White
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy