The Consumer Mind

Brand Perception and the Implications for Marketers

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book The Consumer Mind by Pepe Martínez, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Pepe Martínez ISBN: 9780749465711
Publisher: Kogan Page Publication: June 3, 2012
Imprint: Kogan Page Language: English
Author: Pepe Martínez
ISBN: 9780749465711
Publisher: Kogan Page
Publication: June 3, 2012
Imprint: Kogan Page
Language: English

The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.

More books from Kogan Page

Cover of the book Retail and Digital Banking by Pepe Martínez
Cover of the book Neuro Design by Pepe Martínez
Cover of the book How to Pass Advanced Numeracy Tests by Pepe Martínez
Cover of the book Customer-Driven Transformation by Pepe Martínez
Cover of the book Learn to Drive in 10 Easy Stages by Pepe Martínez
Cover of the book Starting a Successful Business by Pepe Martínez
Cover of the book How to Organize Yourself by Pepe Martínez
Cover of the book Understanding Emotional Intelligence: Strategies for Boosting Your EQ and Using it in the Workplace by Pepe Martínez
Cover of the book Practical Enterprise Risk Management by Pepe Martínez
Cover of the book Successful Time Management by Pepe Martínez
Cover of the book Aviation Logistics by Pepe Martínez
Cover of the book Enterprise Change Management by Pepe Martínez
Cover of the book Brand esSense by Pepe Martínez
Cover of the book Organization Development by Pepe Martínez
Cover of the book The Strategic Planning Workbook by Pepe Martínez
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy