The Content Machine
Towards a Theory of Publishing from the Printing Press to the Digital Network
Nonfiction, Reference & Language, Language Arts, Communication, Writing & Publishing, Publishing, Business & Finance
| Author: | Michael Bhaskar | ISBN: | 9780857281227 |
| Publisher: | Anthem Press | Publication: | October 1, 2013 |
| Imprint: | Anthem Press | Language: | English |
| Author: | Michael Bhaskar |
| ISBN: | 9780857281227 |
| Publisher: | Anthem Press |
| Publication: | October 1, 2013 |
| Imprint: | Anthem Press |
| Language: | English |
This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.
This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.
