The Content Pool

Leveraging Your Company's Largest Hidden Asset

Nonfiction, Computers, Application Software, Business Software, Business & Finance, Management & Leadership, Planning & Forecasting, Leadership
Cover of the book The Content Pool by Alan J. Porter, XML Press
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Author: Alan J. Porter ISBN: 9781457182624
Publisher: XML Press Publication: February 15, 2012
Imprint: XML Press Language: English
Author: Alan J. Porter
ISBN: 9781457182624
Publisher: XML Press
Publication: February 15, 2012
Imprint: XML Press
Language: English

All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all essential to the organization and are typically managed at the VP or CXO level, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool: Leveraging Your Company's Largest Hidden Asset makes the case for placing content creation, management, and distribution on a par with other core strategic business activities.

Inside the Book

  • Identifying Your Content
  • Organizing Your Content
  • Managing Your Content
  • Leveraging Your Content
  • The Case for a Chief Content Officer
  • Bibliography and Index
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all essential to the organization and are typically managed at the VP or CXO level, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool: Leveraging Your Company's Largest Hidden Asset makes the case for placing content creation, management, and distribution on a par with other core strategic business activities.

Inside the Book

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