The Contrarian Effect

Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book The Contrarian Effect by Michael Port, Elizabeth Marshall, Wiley
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Author: Michael Port, Elizabeth Marshall ISBN: 9780470435236
Publisher: Wiley Publication: September 25, 2008
Imprint: Wiley Language: English
Author: Michael Port, Elizabeth Marshall
ISBN: 9780470435236
Publisher: Wiley
Publication: September 25, 2008
Imprint: Wiley
Language: English

Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.

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