The Convenience Revolution

How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty

Business & Finance, Marketing & Sales, Customer Service, Consumer Behaviour
Cover of the book The Convenience Revolution by Shep Hyken, Sound Wisdom
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Author: Shep Hyken ISBN: 9781640950535
Publisher: Sound Wisdom Publication: October 2, 2018
Imprint: Sound Wisdom Language: English
Author: Shep Hyken
ISBN: 9781640950535
Publisher: Sound Wisdom
Publication: October 2, 2018
Imprint: Sound Wisdom
Language: English

Convenience is King

When you make it easier for customers to do business with you, they will reward you with their money, their loyalty, and their referrals.

There’s a reason they call it a convenience store – because it’s convenient!  When you have to pick up a gallon of milk, would you rather stop by a large supermarket or a 7-Eleven?  Customers who shop at convenience stores know the selection is smaller and the prices are often higher...yet they still come in droves because of the ease of purchase.

What about the minibar in your hotel room?  That’s convenient too...but the convenience comes at a cost.  Did you ever stop to think that the same $5.00 can of Coca-Cola in the hotel’s mini-fridge can be bought down the hall from the vending machine for just $1.25?  Yet even with that can of Coke being four times more expensive, hotels are restocking minibars every day.

Customers will pay for convenience.  And they’ll choose to do more business over time with the people and companies that make their lives more convenient!

Whether you’re trying to out-service a competitor or disrupt an entire industry, creating less friction and being more convenient for your customers should be your strategy. When you raise the convenience bar, you create the next level of amazing customer experience.

This book shows you how to leverage convenience as a powerful way to differentiate yourself from your competition.  You’ll learn six compelling strategies, supported by numerous examples and case studies that will fuel your plan to create a focus on convenience for your customers.

The value proposition is both simple and profound: when you reduce friction and make it easier for customers to do business with you, they’ll reward you with their money, their loyalty, and their referrals.  That’s the advantage of being a part of The Convenience Revolution.
 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Convenience is King

When you make it easier for customers to do business with you, they will reward you with their money, their loyalty, and their referrals.

There’s a reason they call it a convenience store – because it’s convenient!  When you have to pick up a gallon of milk, would you rather stop by a large supermarket or a 7-Eleven?  Customers who shop at convenience stores know the selection is smaller and the prices are often higher...yet they still come in droves because of the ease of purchase.

What about the minibar in your hotel room?  That’s convenient too...but the convenience comes at a cost.  Did you ever stop to think that the same $5.00 can of Coca-Cola in the hotel’s mini-fridge can be bought down the hall from the vending machine for just $1.25?  Yet even with that can of Coke being four times more expensive, hotels are restocking minibars every day.

Customers will pay for convenience.  And they’ll choose to do more business over time with the people and companies that make their lives more convenient!

Whether you’re trying to out-service a competitor or disrupt an entire industry, creating less friction and being more convenient for your customers should be your strategy. When you raise the convenience bar, you create the next level of amazing customer experience.

This book shows you how to leverage convenience as a powerful way to differentiate yourself from your competition.  You’ll learn six compelling strategies, supported by numerous examples and case studies that will fuel your plan to create a focus on convenience for your customers.

The value proposition is both simple and profound: when you reduce friction and make it easier for customers to do business with you, they’ll reward you with their money, their loyalty, and their referrals.  That’s the advantage of being a part of The Convenience Revolution.
 

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