The Creative Economy

How People Make Money from Ideas

Business & Finance, Industries & Professions, Industries
Cover of the book The Creative Economy by John Howkins, Penguin Books Ltd
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: John Howkins ISBN: 9780141977041
Publisher: Penguin Books Ltd Publication: November 7, 2013
Imprint: Penguin Language: English
Author: John Howkins
ISBN: 9780141977041
Publisher: Penguin Books Ltd
Publication: November 7, 2013
Imprint: Penguin
Language: English

Creativity is the fastest growing business in the world.

Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money?

In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include:

Invent yourself. Be unique.
Own your ideas. Understand copyright, patents and IP laws.
Treat the virtual as real, and vice versa.
Learn endlessly: borrow, reinvent and recycle.
Know when to break the rules.

Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Creativity is the fastest growing business in the world.

Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money?

In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include:

Invent yourself. Be unique.
Own your ideas. Understand copyright, patents and IP laws.
Treat the virtual as real, and vice versa.
Learn endlessly: borrow, reinvent and recycle.
Know when to break the rules.

Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.

More books from Penguin Books Ltd

Cover of the book A Modest Proposal and Other Writings by John Howkins
Cover of the book Earthbound by John Howkins
Cover of the book Selected Writings by John Howkins
Cover of the book Mount Merrion by John Howkins
Cover of the book Eugene Onegin by John Howkins
Cover of the book The Tale of Two Bad Mice by John Howkins
Cover of the book Bangs by John Howkins
Cover of the book The War Diaries Of Weary Dunlop by John Howkins
Cover of the book Wasters by John Howkins
Cover of the book Let's re-Great Britain by John Howkins
Cover of the book The Congo and the Cameroons by John Howkins
Cover of the book A Literary Review by John Howkins
Cover of the book The Complete Short Fiction by John Howkins
Cover of the book Anecdotes of the Cynics by John Howkins
Cover of the book The Secret History by John Howkins
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy