The Creative Economy

How People Make Money from Ideas

Business & Finance, Industries & Professions, Industries
Cover of the book The Creative Economy by John Howkins, Penguin Books Ltd
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Author: John Howkins ISBN: 9780141910239
Publisher: Penguin Books Ltd Publication: June 27, 2002
Imprint: Penguin Language: English
Author: John Howkins
ISBN: 9780141910239
Publisher: Penguin Books Ltd
Publication: June 27, 2002
Imprint: Penguin
Language: English

Britain makes more money from music than from its car industry. In the United States the core copyright industries achieved foreign sales and exports of $60.18 billion - a figure which surpasses, for the first time, every other export sector, including automobiles, agriculture and aircraft. Howkins sets out to explore how we can harness creativity and the industry it sustains to our common interests. This book is not about information and the information society. It is about more basic matters, what we humans want and what we are good at.

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Britain makes more money from music than from its car industry. In the United States the core copyright industries achieved foreign sales and exports of $60.18 billion - a figure which surpasses, for the first time, every other export sector, including automobiles, agriculture and aircraft. Howkins sets out to explore how we can harness creativity and the industry it sustains to our common interests. This book is not about information and the information society. It is about more basic matters, what we humans want and what we are good at.

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