The Customer Century

Lessons from World Class Companies in Integrated Communications

Nonfiction, Social & Cultural Studies, Social Science, Sociology, Business & Finance
Cover of the book The Customer Century by Anders Gronstedt, Taylor and Francis
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Author: Anders Gronstedt ISBN: 9781135268718
Publisher: Taylor and Francis Publication: November 12, 2012
Imprint: Routledge Language: English
Author: Anders Gronstedt
ISBN: 9781135268718
Publisher: Taylor and Francis
Publication: November 12, 2012
Imprint: Routledge
Language: English

Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium.

Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium.

Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.

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