The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

Business & Finance, Business Reference, Management & Leadership, Management
Cover of the book The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance by Linden Brown, Christopher Brown, McGraw-Hill Education
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Author: Linden Brown, Christopher Brown ISBN: 9780071819824
Publisher: McGraw-Hill Education Publication: December 6, 2013
Imprint: McGraw-Hill Education Language: English
Author: Linden Brown, Christopher Brown
ISBN: 9780071819824
Publisher: McGraw-Hill Education
Publication: December 6, 2013
Imprint: McGraw-Hill Education
Language: English

What do Toyota, Apple, and Zappos have in common? CUSTOMER-CENTRIC CULTURE

And now, with this research-based method, you can replicate their success with your business

Based on more than 60 studies and the authors’ three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.

Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc.
Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

What do Toyota, Apple, and Zappos have in common? CUSTOMER-CENTRIC CULTURE

And now, with this research-based method, you can replicate their success with your business

Based on more than 60 studies and the authors’ three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.

Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc.
Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.

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