The Definitive Book of Branding

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book The Definitive Book of Branding by , SAGE Publications
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Author: ISBN: 9789351504306
Publisher: SAGE Publications Publication: August 5, 2014
Imprint: Sage Publications Pvt. Ltd Language: English
Author:
ISBN: 9789351504306
Publisher: SAGE Publications
Publication: August 5, 2014
Imprint: Sage Publications Pvt. Ltd
Language: English

With the growing body of knowledge on branding, there are now more facets kompella_20banner.jpg of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. 
 
The book walks the reader through the different ways in which brands drive the company’s strategy, bring meaning to employees, instil passion in consumers, and maintain their appeal over time and across countries.

It does not look only at the marketing aspect of brands but also at the organizational aspects of branding, which provides a holistic approach to the subject.

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

With the growing body of knowledge on branding, there are now more facets kompella_20banner.jpg of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. 
 
The book walks the reader through the different ways in which brands drive the company’s strategy, bring meaning to employees, instil passion in consumers, and maintain their appeal over time and across countries.

It does not look only at the marketing aspect of brands but also at the organizational aspects of branding, which provides a holistic approach to the subject.

 

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