Author: | Johannes Ritter | ISBN: | 9783000310737 |
Publisher: | Johannes Ritter | Publication: | June 2, 2010 |
Imprint: | Smashwords Edition | Language: | English |
Author: | Johannes Ritter |
ISBN: | 9783000310737 |
Publisher: | Johannes Ritter |
Publication: | June 2, 2010 |
Imprint: | Smashwords Edition |
Language: | English |
This book illustrates how qualitative values in your business projects and investment opportunities can be quantified in monetary terms by making use of Business Case Analysis to get your budget approved. It describes the theory of how to measure intangible benefits and uses customer satisfaction as a practical example.
This book illustrates how qualitative values in your business projects and investment opportunities can be quantified in monetary terms by making use of Business Case Analysis to get your budget approved. It describes the theory of how to measure intangible benefits and uses customer satisfaction as a practical example.