The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency

Business & Finance, Marketing & Sales, Multilevel, Advertising & Promotion, Human Resources & Personnel Management, Training
Cover of the book The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency by Kotaro Sugiyama, Tim Andree, Mcgraw-hill
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Author: Kotaro Sugiyama, Tim Andree ISBN: 9780071752787
Publisher: Mcgraw-hill Publication: November 22, 2010
Imprint: McGraw-Hill Education Language: English
Author: Kotaro Sugiyama, Tim Andree
ISBN: 9780071752787
Publisher: Mcgraw-hill
Publication: November 22, 2010
Imprint: McGraw-Hill Education
Language: English

The breakthrough marketing strategy from the world's most innovative advertising agency

One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.

The Dentsu Way shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set.

This game-changing book:

  • Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fields
  • Introduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST
  • Provides nine of Dentsu's newest original tools and analysis methods

Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The breakthrough marketing strategy from the world's most innovative advertising agency

One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.

The Dentsu Way shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set.

This game-changing book:

Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.

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