The Design Imperative

The Art and Science of Design Management

Business & Finance, Management & Leadership, Production & Operations Management, Marketing & Sales
Cover of the book The Design Imperative by Steven Chen, Springer International Publishing
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Author: Steven Chen ISBN: 9783319785684
Publisher: Springer International Publishing Publication: May 26, 2018
Imprint: Palgrave Macmillan Language: English
Author: Steven Chen
ISBN: 9783319785684
Publisher: Springer International Publishing
Publication: May 26, 2018
Imprint: Palgrave Macmillan
Language: English

This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.

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