The Designing for Growth Field Book

A Step-by-Step Project Guide

Business & Finance, Management & Leadership, Management Science, Management
Cover of the book The Designing for Growth Field Book by Jeanne Liedtka, Tim Ogilvie, Columbia University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jeanne Liedtka, Tim Ogilvie ISBN: 9780231537087
Publisher: Columbia University Press Publication: January 14, 2014
Imprint: Columbia University Press Language: English
Author: Jeanne Liedtka, Tim Ogilvie
ISBN: 9780231537087
Publisher: Columbia University Press
Publication: January 14, 2014
Imprint: Columbia University Press
Language: English

In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach.

The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers—from direct observation to journey mapping, storytelling, and storyboarding—that power the design thinking process and help businesses align around a project to realize its full potential.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach.

The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers—from direct observation to journey mapping, storytelling, and storyboarding—that power the design thinking process and help businesses align around a project to realize its full potential.

More books from Columbia University Press

Cover of the book Happiness and Goodness by Jeanne Liedtka, Tim Ogilvie
Cover of the book Dekalog 4 by Jeanne Liedtka, Tim Ogilvie
Cover of the book Frog in the Well by Jeanne Liedtka, Tim Ogilvie
Cover of the book Gender, Globalization, and Postsocialism by Jeanne Liedtka, Tim Ogilvie
Cover of the book Programs to Reduce Teen Dating Violence and Sexual Assault by Jeanne Liedtka, Tim Ogilvie
Cover of the book Strange Wonder by Jeanne Liedtka, Tim Ogilvie
Cover of the book There a Petal Silently Falls by Jeanne Liedtka, Tim Ogilvie
Cover of the book Film Theory by Jeanne Liedtka, Tim Ogilvie
Cover of the book Reshaping Theory in Contemporary Social Work by Jeanne Liedtka, Tim Ogilvie
Cover of the book Advocating for Children in Foster and Kinship Care by Jeanne Liedtka, Tim Ogilvie
Cover of the book Shifting Sands by Jeanne Liedtka, Tim Ogilvie
Cover of the book Coming Out, Coming Home by Jeanne Liedtka, Tim Ogilvie
Cover of the book Living with the Dragon by Jeanne Liedtka, Tim Ogilvie
Cover of the book Duchamp and the Aesthetics of Chance by Jeanne Liedtka, Tim Ogilvie
Cover of the book Hollywood Science by Jeanne Liedtka, Tim Ogilvie
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy