The Development of Scientific Marketing in the Twentieth Century
Research for Sales in the Pharmaceutical Industry
Nonfiction, Health & Well Being, Medical, Reference, History
| Author: | Jean-Paul Gaudilliere | ISBN: | 9781317316862 |
| Publisher: | Taylor and Francis | Publication: | October 6, 2015 |
| Imprint: | Routledge | Language: | English |
| Author: | Jean-Paul Gaudilliere |
| ISBN: | 9781317316862 |
| Publisher: | Taylor and Francis |
| Publication: | October 6, 2015 |
| Imprint: | Routledge |
| Language: | English |
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
