The Digital Helix

Transforming Your Organization's DNA to Thrive in the Digital Age

Business & Finance, Management & Leadership, Planning & Forecasting
Cover of the book The Digital Helix by Michael Gale, Chris Aarons, Greenleaf Book Group Press
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Author: Michael Gale, Chris Aarons ISBN: 9781626344655
Publisher: Greenleaf Book Group Press Publication: October 3, 2017
Imprint: Greenleaf Book Group Press Language: English
Author: Michael Gale, Chris Aarons
ISBN: 9781626344655
Publisher: Greenleaf Book Group Press
Publication: October 3, 2017
Imprint: Greenleaf Book Group Press
Language: English

**Wall Street Journal Bestseller

Thrive in the Digital Age**
Digital transformations are everywhere: business to business, business to consumer, and even government to citizens. Digital transformation promises a bridge to a digital future, where organizations can thrive with more fluid business models and processes. Less than 20% of organizations are getting digital transformations right, but these digitally transformed organizations can deliver twice as fast as other organizations, cut OPEX by over 30%, and have seen a near-immediate doubling in brand value. The power to act faster and do it better than before sits at the heart of truly digitally transformed organizations.

In The Digital Helix, authors Michael Gale and Chris Aarons explain the specifics of digitally transforming your organization— from the role of the digital-explorer leader in using information to empower the organization to move better and faster to shifts in sales, marketing, communications and leadership, product development, and service and support. The Digital Helix is a practical guide to bringing all the key functions together and includes guidance on developing a digital culture from the ground up—making it part of your company’s DNA—and the mindset tools needed to bring your organization into the digital-first age. Creating this digital-first DNA for your organization will allow you to not only embrace the digital age but thrive in it.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

**Wall Street Journal Bestseller

Thrive in the Digital Age**
Digital transformations are everywhere: business to business, business to consumer, and even government to citizens. Digital transformation promises a bridge to a digital future, where organizations can thrive with more fluid business models and processes. Less than 20% of organizations are getting digital transformations right, but these digitally transformed organizations can deliver twice as fast as other organizations, cut OPEX by over 30%, and have seen a near-immediate doubling in brand value. The power to act faster and do it better than before sits at the heart of truly digitally transformed organizations.

In The Digital Helix, authors Michael Gale and Chris Aarons explain the specifics of digitally transforming your organization— from the role of the digital-explorer leader in using information to empower the organization to move better and faster to shifts in sales, marketing, communications and leadership, product development, and service and support. The Digital Helix is a practical guide to bringing all the key functions together and includes guidance on developing a digital culture from the ground up—making it part of your company’s DNA—and the mindset tools needed to bring your organization into the digital-first age. Creating this digital-first DNA for your organization will allow you to not only embrace the digital age but thrive in it.

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