The Digital Transformation Playbook

Rethink Your Business for the Digital Age

Business & Finance, Management & Leadership, Management Science, Entrepreneurship & Small Business, New Business Enterprises, Economics, Development & Growth
Cover of the book The Digital Transformation Playbook by David Rogers, Columbia University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: David Rogers ISBN: 9780231541657
Publisher: Columbia University Press Publication: April 5, 2016
Imprint: Columbia University Press Language: English
Author: David Rogers
ISBN: 9780231541657
Publisher: Columbia University Press
Publication: April 5, 2016
Imprint: Columbia University Press
Language: English

Rethink your business for the digital age.

Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.

Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization.

Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.

Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Rethink your business for the digital age.

Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.

Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization.

Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.

Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

More books from Columbia University Press

Cover of the book Beyond the Final Score by David Rogers
Cover of the book Animal Lessons by David Rogers
Cover of the book Judaism in America by David Rogers
Cover of the book Melodrama by David Rogers
Cover of the book Egocentricity and Mysticism by David Rogers
Cover of the book Trading the Genome by David Rogers
Cover of the book The Trouble with Post-Blackness by David Rogers
Cover of the book Pursuing Privacy in Cold War America by David Rogers
Cover of the book Critical Issues in Child Welfare by David Rogers
Cover of the book Taking Back Philosophy by David Rogers
Cover of the book The Therapist in Mourning by David Rogers
Cover of the book Prophecy, Alchemy, and the End of Time by David Rogers
Cover of the book Neither Ghost nor Machine by David Rogers
Cover of the book Reset by David Rogers
Cover of the book Milton and the Rabbis by David Rogers
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy