The Disappearing Product

Marketing and Markets in the Creative Industries

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book The Disappearing Product by Chris Bilton, Edward Elgar Publishing
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Author: Chris Bilton ISBN: 9781785360732
Publisher: Edward Elgar Publishing Publication: September 29, 2017
Imprint: Language: English
Author: Chris Bilton
ISBN: 9781785360732
Publisher: Edward Elgar Publishing
Publication: September 29, 2017
Imprint:
Language: English
Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), displacing cultural producers, devaluing culturing products and monopolising consumer attention. Drawing on theoretical models across disciplines and rich in practical examples, this book charts an approach to marketing which challenges cultural producers to reclaim their place in the creative economy.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), displacing cultural producers, devaluing culturing products and monopolising consumer attention. Drawing on theoretical models across disciplines and rich in practical examples, this book charts an approach to marketing which challenges cultural producers to reclaim their place in the creative economy.

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